It was the Summer of 2007 and it was love at first bite (kind of). I had heard a lot about this Pinkberry, a lot of celebs were frequenting it in New York and Los Angeles, so obviously I had to try. I had a first taste of it in NYC but it wasn’t until I moved to Los Angeles and lived near a Pinkberry that I fell truly, madly, deeply in love. I remember there were days when I went in the morning and evening, weeks when I went everyday and times when I even had pinkberry for lunch.
Then little Pinkberry clones started opening up everywhere — Yogurtland, Berri Good, Kiwi Bear etc etc. I tried and tested them but Pinkberry reigned supreme. Soon I moved away from the land of abundant Pinkberry to Mumbai, where I had Naturals but a little something was missing. Then God heard my prayers….Froyo came to Mumbai! Continue reading →